The Upside Down promotional video was put together in conjunction with film director Rand Smith. Produced by Dyam Design, Lloyd Smith recorded the onsite dialog with his mobile Pro Tools Rig. Since the director felt a lavalier would be too intrusive, Lloyd opted to position a large diaphragm condenser microphone above Dr. Fisher's head. This yielded an impressive low end response that paired well with the music contributed by Dean DiMarzo (Burning Brick Music). All audio was edited and mixed by Lloyd Smith.